Privacy Policy
What we collect, why, who we share it with, and the choices you have.
Last updated August 27, 2026
The short version
- We collect your email address, basic billing information (handled by Stripe, we never see your full card number), and usage and device data from analytics.
- We use it to give you access, bill you, email you, and improve the product.
- We do not sell your personal information for money.
- We do use the Meta (Facebook) advertising pixel, which under several state privacy laws counts as “sharing” your information for cross-context behavioral advertising. You can opt out — see Your Choices below.
- We do not knowingly collect information from anyone under 18.
Who we are
Down The Stretch AI (“DTS,” “we,” “us,” “our”) operates downthestretch.ai and the race-day sheet service available through it. This policy applies to the website, the sheets, and our emails. Questions go to dts@downthestretch.ai.
Information we collect
Information you give us
| What | When | Why |
|---|---|---|
| Email address | Account creation, trial signup, newsletter | Sign-in, delivering sheets, service and billing notices |
| Name and billing details | Purchase | Processing payment, tax, fraud prevention |
| Correspondence | You email us | Answering you, support records |
| Optional preferences | If you provide them | Tailoring what we send |
We use passwordless “magic link” sign-in, so we do not collect or store a password for your account.
Payment information
Payments are processed by Stripe, Inc. Stripe collects and processes your card details directly. We do not receive or store full payment card numbers. We receive only a customer identifier, the last four digits, card brand, expiration, billing country and postal code, and transaction status. Stripe handles your information under its own privacy policy.
Information collected automatically
- Device and browser data — IP address, browser type and version, operating system, device type, screen size, language.
- Usage data — pages viewed, referring page, links clicked, time on page, and page load timings.
- Approximate location derived from IP address, at country or region level, not precise GPS.
- Cookies and similar technologies — see Cookies below.
What we do not collect
We do not collect Social Security numbers, government ID numbers, bank account numbers, precise geolocation, biometric data, or health information. We also do not collect any information about your wagering account, wagering activity, or wins and losses at any racebook or ADW. We have no visibility into whether or how you wager.
How we use information
- Create and authenticate your account and send magic-link sign-in emails.
- Deliver the sheets, race-day updates, and content you have paid for.
- Process payments, renewals, refunds, and chargebacks, and prevent fraud and abuse.
- Send service and transactional messages — receipts, renewal and price-change notices, security alerts, and material changes to our terms. You cannot opt out of these while you have an account, as they are necessary to the service.
- Send newsletters and marketing where you have signed up or are a customer. You can opt out at any time.
- Measure and improve the product, diagnose errors, and monitor performance and reliability.
- Measure advertising effectiveness and reach potential customers.
- Enforce our terms, including detecting credential sharing and redistribution of sheets.
- Comply with legal obligations and establish or defend legal claims.
We do not use your personal information to train our handicapping models. Those models are trained on horse-racing data, not customer data.
Who we share information with
We do not sell your personal information for money. We share it only as described here.
Service providers
| Provider | Role | What it handles |
|---|---|---|
| Supabase | Database and authentication | Account records, email addresses, magic-link auth, entitlements |
| Stripe | Payment processing | Payment and subscription data |
| Vercel | Hosting, Web Analytics, Speed Insights | Request logs, usage and performance data |
| Resend | Transactional and marketing email | Email addresses, delivery and engagement data |
Advertising — the Meta Pixel
We use the Meta (Facebook) Pixel on our site to measure ad performance and reach potential customers. The Pixel sends Meta information about your visit, including your IP address, browser and device data, pages viewed, and actions taken, which Meta may match to a Facebook or Instagram account.
Under California and several other state privacy laws, this counts as “sharing” personal information for cross-context behavioral advertising, and in some states as a “sale.” We do not receive money for it. You have the right to opt out, and we honor those requests from everyone regardless of where you live— see Your Choices below.
Other disclosures
We may disclose information to comply with law, subpoena, or valid legal process; to enforce our terms or protect our rights, property, or safety, or that of our users; to professional advisers under confidentiality; and in connection with a merger, acquisition, financing, or sale of assets, in which case we will notify you and the acquirer will remain bound by this policy or provide notice of any change.
Cookies and tracking
- Strictly necessary cookies — keeping you signed in, security, and load balancing. The service does not work without these.
- Analytics — Vercel Web Analytics and Speed Insights, in an aggregate configuration, to understand traffic and site performance.
- Advertising — the Meta Pixel, as described above.
Your browser lets you block or delete cookies; blocking necessary cookies will break sign-in. Most browsers also offer a “Do Not Track” signal, which has no agreed standard and which we do not currently respond to.
Transactional email— magic links, receipts, renewal notices, service alerts — is necessary to operate your account and is not marketing. You cannot unsubscribe from it while your account is active; close your account to stop it.
Marketing email— newsletters, new-feature and promotional messages — always includes an unsubscribe link, and we honor opt-outs promptly. You can also email dts@downthestretch.ai with “Unsubscribe” in the subject line.
Your choices and rights
Everyone, regardless of location, may ask us to:
- Access the personal information we hold about you.
- Correct information that is inaccurate.
- Delete your account and associated personal information.
- Export a copy of your information in a portable format.
- Opt out of marketing email — unsubscribe link, or email us.
- Opt out of advertising-related sharing — see below.
To opt out of the Meta Pixel and advertising-related sharing: email dts@downthestretch.ai with “Opt out of ad sharing” in the subject line. You may also adjust ad settings directly with Meta at facebook.com/adpreferences.
How to make a request: email us from the address on your account. We verify you by confirming control of that email address, and will respond within 45 days(extendable once by another 45 days where permitted, with notice). We will not discriminate against you for exercising these rights — your price and access will not change.
State-specific rights.Residents of California, Colorado, Connecticut, Virginia, and other states with comprehensive privacy laws have rights including access, correction, deletion, portability, and opting out of targeted advertising and of any “sale” or “sharing.” California residents may designate an authorized agent, and may request the categories of information collected, the sources, the business purpose, and the categories of recipients, all of which are described above. If you believe we have not resolved your request, you may appeal by replying to our response with “Appeal,” and may contact your state Attorney General.
Data retention
| Data | How long |
|---|---|
| Account and email address | While your account is active, then 24 months, then deleted or anonymized |
| Purchase and transaction records | 7 years, as required for tax and accounting |
| Email engagement data | 24 months |
| Analytics data | Per provider defaults, in aggregate or de-identified form |
| Support correspondence | 24 months after resolution |
We keep information longer where required by law or to establish or defend legal claims. When you ask us to delete your account, we delete or anonymize your personal information except records we are legally required to keep, chiefly transaction records.
Security
We protect information with encryption in transit (HTTPS/TLS), encryption at rest through our database provider, passwordless authentication that removes password-reuse risk, access controls limiting who can reach production data, and payment isolation — card data never touches our systems.
No system is perfectly secure, and we cannot guarantee absolute security. If a breach affects your personal information, we will notify you and any required regulator as the law requires.
Children
The service is for adults. We do not knowingly collect personal information from anyone under 18. If you believe a minor has given us information, email dts@downthestretch.ai and we will delete it promptly.
Where your information is processed
We operate in the United States and our providers process information in the United States. The service is intended for U.S. users. If you access it from outside the United States, you understand your information will be transferred to and processed in the United States, where privacy laws may differ from your own.
Third-party sites
Our site and emails may link elsewhere. We are not responsible for the privacy practices of sites we do not operate. Please read their policies.
Changes to this policy
We may update this policy. We will change the “Last updated” date, and for material changes we will notify you by email and by notice on the site at least 30 days before the change takes effect. Continued use after that means you accept the updated policy.
Contact us
Privacy questions, requests, or complaints: dts@downthestretch.ai
Down The Stretch AI
389 Waller Ave, Ste 130 #222
Lexington, KY 40504
We take privacy complaints seriously and will work with you in good faith to resolve them.
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